The 3 Key Elements of Personal Impact

Personal Impact is becoming more and more important to organisations and individuals in the workplace.

Whether for career progression in the individual, or for ensuring business outcomes across an organisation, the personal impact of your people is essential especially in your managers and leaders.
Here are 3 key areas to look at as a great start for developing personal impact:

Personal Brand

Whilst organisations and products such as Apple or the Ipod are brands, so too are people, just look at David Beckham. Sure, he is a footballer but also a model, activist and many other things, in this instance, David Beckham has his own brand that he lends to various organisations he works for or with. Their success is based on what people think about David Beckham and I personally have never met anyone that does not think he is great, but that is besides the point. What people think of you in the workplace is crucial to how they respond to your ideas and their willingness to cooperate with you or trust you. People usually view others through their core competencies (skills and knowledge), the standards that you work to and your personal style (often things like communication style and management style).

Presentation of Self

It is simple, how you present yourself has a profound effect on how people see you, and can sometimes be a reflection of other personality traits. This is a contentious issue and many would argue that it should not matter how someone looks and that is has no bearing on their abilities. However, the reality is such that people do interpret appearance for better or worse, so to be effective we must take care of our appearance. This is not to say the people must wear expensive suits or work attire, just that we should be appropriately presentable for our working environment.


Being polite is always fashionable. Your communication style and how you address people is possibly the most important aspect of your personal impact. People do not tend to want to work or collaborate with rude or forceful people. Additionally process etiquette can have a very positive impact on those around you. An example of what I mean by process etiquette is not taking a seat in someone else’s office before being invited to do so. These can be small and even archaic practices at times but are important to many. Disclaimer (!), I am not in this instance advocating any form of archaic practices that discriminate against gender or culture but rather what is considered polite in the workplace.

There are often quick wins to be gained from developing your personal impact as well as long term benefits to be gained from your people being aware of their style and the impact that has on their effectiveness in the workplace.